In 2024, ZEE5 experienced significant growth, particularly in regional languages, with 50 per cent of its consumption from non-Hindi content. The platform emphasizes family-friendly narratives to cater to diverse Indian audiences and has reported a 25 per cent rise in time spent per user, reflecting its strategic focus on relatable storytelling.
The company informed BSE that based on the recommendation of the Nomination & Remuneration Committee and subject to the approval of the Members of the Company, the Board of Directors of the Company at its meeting held today, inter alia considered and approved the re-appointment of Punit Goenka as Managing Director & Chief Executive Officer of the company.
ZEE5 aims to grow its business by focusing on family-friendly content, better technology, and cost efficiency. It has reduced operating losses and increased revenue. The platform is expanding its regional content offering and improving user experience. ZEE5 is also partnering with telecom companies to boost subscriptions and exploring trends like Connected TV and 4K streaming.
With competition intensifying and subscriber growth plateauing, these platforms are now prioritising sustainability. Traditional business profits are under pressure, and external funding is becoming scarce, leading to a decline in aggressive OTT investments. Previously, large media companies funnelled profits into OTT, viewing it as a future-oriented business.
Zee5, video streaming platform and multilingual storyteller, introduced its latest AVOD brand campaign, “Zee5 TV Dekha Kya”, to increase the adoption of connected TVs. The latest TVC highlighted the availability of AVOD content on Smart TVs and is currently on air across broadcast, streaming, and digital platforms. Launching this new campaign, Zee5 reaffirmed its commitment to educating users about the flexibility and convenience of watching their favourite TV shows on Zee5’s AVOD proposition, Zee5 TV Apna TV.
It offers content from Star's television dramas, as well as a variety of sports offerings such as cricket, football and tennis. It has the digital rights for the International Cricket Council's matches in India until 2027.
With this association, Cpics joins Zee5 Global as its seventh partner under their add-ons offering in the US, providing consumers an array of fresh content on the platform, the company stated in a press release.
Pandey has worked nearly three-and-a-half-years at Zee5.
Misra's role entailed managing content for ZEE's TV network and its digital platform ZEE5, both domestically and internationally across 190 countries.
Across verticals - including technology, content and marketing, ZEEL is implementing steps to optimise spending and enhance the return on investments. The three-pronged approach will elevate and further streamline its existing capabilities in line with growth plans. The results of these structured steps are expected to reflect in the company's performance in the mid-term. A sound recalibration of the OTT cost structure will be an integral part of this process
Personalised recommendations across languages, unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US, the company stated in a press release. Zee5 Global Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), Epic On (Hindi) and iStream (Malayalam) with at least six more being onboarded, it added.
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