News
See whats happening in Marketing & Advertising right now
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Agentified shopping: Where AI delivers before you even ask
In 2030, AI agents will revolutionize shopping by anticipating needs and automating purchases. These agents, like 'Pulse,' handle everything from reordering groceries to planning vacations, offering personalized recommendations and frictionless payments. This future promises freedom from decision fatigue, allowing consumers to focus on life while AI manages their shopping needs.
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Simplicity can be your key differentiator in AI marketing
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Concrete and conscience: The Sobha Realty equation
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AI, the new shoulder to cry on. And it doesn't get tired.
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Generative Artificial Intelligence and the Future of Marketing
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AI Impact: What Happens to Advertising Now?
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Unlocking higher ROAS in eRetail
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A bow-wow moment for the stray dog
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Jostling for space in e-kiranas
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X plays up blue checkmark disclaimer to stave off possible EU fine
Elon Musk's X faces scrutiny from EU regulators over its blue checkmark system. The European Commission alleges X misled users. The blue checkmark now signifies paid subscription, not identity verification. X displays a disclaimer to address concerns. This action is not part of any settlement. The EU probe continues under the Digital Services Act. X could face significant fines.
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Formula 1 sponsorship revenue over $2B in 2024, closing on NFL
Formula 1 is rapidly gaining ground on the NFL in sports marketing, securing $2.04 billion in sponsorship revenue in 2024. Driven by the popularity of "Drive to Survive" and Liberty Media's influence, F1 surpasses major leagues like the NBA and MLB.
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Netflix, Balaji Telefilms ink multi-year content deal
Netflix and Balaji Telefilms are joining forces. They will develop diverse projects across various formats. This collaboration includes an untitled series already in progress. Balaji Telefilms will handle the production. They have previously collaborated on titles like Kathal and Jaane Jaan. This partnership aims to deliver unique, culturally rich stories to a global audience.
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Musk's xAI expects annual earnings over $13 billion by 2029, Bloomberg reports
Elon Musk's xAI anticipates generating over $13 billion in annual earnings by 2029, according to Morgan Stanley, which is seeking investors for a $5 billion debt sale. The AI startup projects $1 billion in gross revenue by the end of this year and plans significant investments in data centers, despite current losses.
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X users were glued to the Musk v. Trump blowup. Could this be good for the platform?
A public feud between Elon Musk and Donald Trump has ignited social media, boosting engagement on X and Truth Social. While X's user base dwarfs Truth Social's, the spat highlights Musk's influence on his platform. Experts suggest the conflict is unlikely to cause a major shift in users or significantly impact X's advertising revenue, despite ongoing FTC scrutiny.
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Miniso Group mulls spin-off of its pop toy business
Miniso Group is considering a potential spin-off listing for its pop toy business, TOP TOY, and has initiated a preliminary assessment. The lifestyle retailer has reportedly engaged JPMorgan Chase & Co. and UBS Group AG for a planned initial public offering of TOP TOY in Hong Kong.
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Is ChatGPT fueling breakups? How AI relationship advice may be sparking delusions and destroying real connections
ChatGPT is becoming an unexpected relationship counselor, but its advice might be more harmful than helpful. From reinforcing delusions to fueling unnecessary breakups, users are discovering that AI can validate one-sided narratives without context. Experts warn that while the chatbot sounds authoritative, it often lacks emotional nuance—making it a risky source for navigating romantic complexities.
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Amazon has a ‘$5 billion plan’ to meet Asia’s growing cloud demand
Amazon is set to invest over $5 billion in Taiwan to meet the escalating demand for cloud services in Asia. This investment will establish the AWS Asia Pacific (Taipei) Region, enhancing the local economy and providing advanced cloud solutions.
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Lululemon shares tumble 20% as yogawear firm warns tariffs will crimp profit
Lululemon Athletica's shares fell 21% in premarket trading on Friday, as the maker of high-end leggings warned that tariff-related costs and uneven demand in key markets of North America and China will dent its profits this year.
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Amul debuts in Europe: How did it expand from a small co-operative to a global brand?
India's beloved dairy brand, Amul, is expanding into Europe through a partnership with Spain's COVAP. Launching first in Madrid and Barcelona, Amul's milk products will then reach other major Spanish and Portuguese cities. From its humble beginnings in 1946 as a cooperative formed to combat exploitative trade practices, Amul's success, driven by 'Operation Flood,' transformed India into a dairy-independent nation.
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Google CEO Sundar Pichai on next Google CEO: "Whoever is running it will ….
Sundar Pichai envisions a future Google CEO empowered by an extraordinary AI companion, reflecting the company's deep AI integration. He emphasizes AI as a tool to amplify human productivity, not replace workers, citing his own experimentation with AI coding assistants. Google prepares for a future where AI and human executives collaborate closely, reshaping leadership and work.
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Amazon cuts more jobs, this time in books division
Amazon has cut jobs in its books division, including at its Goodreads review site and Kindle units, the company said on Thursday.
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Concerns rise over hygiene standards in dark stores amid quick commerce boom
Packaged food companies are raising concerns about unhygienic conditions in quick commerce dark stores, citing storage and handling lapses. The FDA and FSSAI are increasing inspections due to these issues. Companies like Britannia and KRBL emphasize the need for strict hygiene and safety standards to maintain consumer trust as quick commerce grows rapidly.
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Apple gives Tata India iPhone repair business as partnership expands
Apple is increasing its reliance on the Tata Group in India, tasking them with handling iPhone and MacBook repairs. This move signifies Tata's growing importance in Apple's supply chain as the company diversifies manufacturing beyond China. With iPhone sales booming in India, this partnership could potentially lead to Apple selling refurbished devices directly in the country.
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OpenAI to appeal New York Times suit demand asking to not delete any user chats
OpenAI is challenging a court order demanding indefinite preservation of ChatGPT output data in a copyright case initiated by the New York Times. The company argues that complying with the order would violate user privacy commitments. CEO Sam Altman has voiced strong opposition, deeming the request inappropriate and setting a concerning precedent, prompting OpenAI to seek its reversal.
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Digital payment firms in a no-win game as margins hit rock bottom
Online payment aggregators (PAs) are locked in a race to the bottom on pricing, each trying to outbid the others to win market share in an increasingly cutthroat sector. The online PA space has seen frenetic activity over the past year, including new licenses issued, major players re-entering growth mode, and a couple of large fundraises.
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UK secures action from Amazon to tackle fake reviews
The regulator, which estimates that 90% of consumers use online reviews to inform purchases, began investigating Amazon and Google in 2021 over possible breaches of consumer protection law. It secured similar commitments from Google in January. "These new commitments matter and help set the standard," CMA boss Sarah Cardell said in a statement.