Roca India, a sanitaryware brand, has partnered with Hashtag Orange to spearhead its digital transformation. The collaboration aims to enhance Roca India's engagement with modern consumers and strengthen its online presence. Hashtag Orange will craft a comprehensive digital strategy, incorporating social storytelling, data-driven media planning, and search engine optimisation.
Zepto has appointed Motivator, GroupM’s agency, as its performance marketing media partner, building on their collaboration since 2021. Motivator will leverage data-driven strategies to enhance Zepto's competitive edge in the quick commerce sector. The partnership aims to drive scalable campaigns, refine audience targeting, and deliver personalized experiences for superior business results.
PHD India has secured the integrated media mandate for smart home appliance provider Atomberg, taking over from Madison. The agency will offer media services and audience-first integrated solutions. This partnership aims to boost Atomberg's growth, innovation, and sustainability efforts in the Indian consumer appliances market. The collaboration will be managed from PHD India's Mumbai office.
Hypothesis by Only Much Louder has won the influencer marketing mandate for Ather Energy, aiming to enhance brand affinity and audience engagement through data-driven and creative storytelling. The collaboration targets Gen Z and millennials, focusing on community-driven campaigns to amplify Ather Energy's reach and impact.
Madison Media has been appointed as the media agency of record for Nexus Select Malls. The agency will handle both traditional and digital media, aiming to enhance visibility, engagement, and footfalls across Nexus's malls. The company stated that this partnership is expected to set new benchmarks in omnichannel retail marketing.
Madison Media Infinity has been appointed the media agency of record for Samsonite India, managing both traditional and digital mandates. This partnership aims to propel Samsonite's leadership in the market.
The agency will enhance brand engagement with innovative digital creatives.
PHD India has secured the agency on record status for Bondbazaar, an Indian financial platform. They will develop and execute integrated media strategies. The partnership aims to leverage PHD India’s expertise to enhance Bondbazaar’s market presence and accelerate its growth in the Indian bond market.
Experience Commerce has been chosen as Parle Candy Culture's official digital partner, handling social media marketing and media planning. This digital-first initiative aims to connect consumers with iconic Parle confectionery brands through innovative storytelling and precision-targeted media strategies. The collaboration focuses on creating engaging content, enhancing brand affinity, and maximising campaign reach through influencer collaborations and SEO-driven strategies.
HiveMinds will handle performance marketing for Oben Electric, an electric two-wheeler manufacturer. The agency will focus on customer acquisition, digital marketing efforts, and media investments. This partnership aims to boost Oben Electric's growth by leveraging HiveMinds' expertise in data-driven marketing strategies. The Bangalore team will manage the mandate to maximise digital impact and drive measurable business growth.
Pixelfox has been appointed as Tata Play's performance marketing partner to enhance digital marketing efforts for Tata Play Binge, Tata Play DTH, and Tata Play Mobile App. They will design high-impact, visually compelling performance creatives to boost engagement and conversions, leveraging advanced design strategies and audience insights to strengthen Tata Play's digital presence.
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