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• Gozoop group wins integrated marketing mandate for Fit AF

  The agency will cater to SEO, media, PR and influencer marketing mandates for the brand

  

• Verve Media wins digital mandate for Big Flex

  The health supplements brand plans to explore new avenues of effective online presence and use the platform to create a community that wants to unlock their performance potential with the power of health supplements.

  

• Two big challenges digital marketers face

  Today, just as things digital have become all pervasive, within marketing, digital marketing has moved to the centre stage. Very little is talked of by way of the real-life issues facing this sector. As an industry insider, the author talks of some complexities digital marketers encounter day-to-day.

  

• Google to use only first 15MB of webpage for Search rankings

  Tech giant Google has clarified how its Googlebot ranks pages, saying it will crawl the first 15 MB of a webpage and anything after this cutoff will not be included in rankings calculations.

  

• Chasing SEO and followers doesn't equal digital marketing success

  One of the biggest mistakes in digital marketing is the unhealthy obsession with “cracking the platform” at the expense of what works for the user, says, Deepak Gopalakrishnan of digital marketing collective Rough Paper Creative. In chasing metrics and content calendars, the larger picture of brand building and customer service gets sidelined, he says.

  

• Infidigit bags SEO mandate for Khatabook

  Infidigit will work closely with the brand to expand its organic reach and develop a distinctive identity in the country's business landscape. Furthermore, they are also responsible for delivering organic recommendations to help drive traffic and further strengthen their SEO processes....

  

• Light Up Beauty assigns digital duties to Hashtag Orange

  The agency will be tasked with the responsibility of website management, SEO and media. The full-service digital communication agency will carry out duties through its Gurgaon office...

  

• Voice search optimisation and how to do it

  Voice search has evolved a lot over time from voice recognition to voice understanding. It all started with smartphones and quickly escalated to smart speakers and voice assistants globally. Voice tech is not only faster but it is also hands-free and most importantly it lets you multi-task. Indeed, we are at the beginning of an amazing revolution right at our doorstep, writes the author...

  

• Infidigit bags the SEO mandate for Manyavar

  As a result, Infidigit will work closely with Manyavar to fulfil their SEO duties and help them achieve their marketing objective. This they will do through the organic route, which encapsulates the boosting of organic search and search engine ranking of Manyavar’s web store and mobile application …

  

• The driving forces behind marketing in 2022: Consumer experience and digital marketing

  ​​As per the Adobe Digital Trends Report 2021, empathy is a key consideration in marketing as it provides an insight into people’s motivations. As the pandemic continues, brands must sustain meaningful conversations and provide more personalised and customised experiences....

  

• Digital Refresh Networks bags digital mandate for Ganesh Grains

  The agency will be in charge of strategy planning and delivering social media, website and SEO management for Ganesh Grains. The company aims to provide their expertise across functions of content community and commerce to ultimately help the brand grow on digital…