QUICK COMMERCE

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• Quick commerce price war: Rivals offering steep discounts to capture market, says Swiggy CFO

  For Swiggy, store expansion going forward will be a derivative of growth for the company and not the other way round. As for the quality of growth, which depends on customer retention and spending per user, Bothra believes that while some churn is a given, the company is seeing a “smile curve” emerge – indicating improved customer quality.

  

• Timex India eyeing deeper digital footprint as FY25 total income rises 28%

  Timex Group India Ltd (TGIL) is aggressively expanding its digital presence, including quick commerce, after a robust FY25 performance. The company reported a 46 per cent surge in Q4 total income, reaching Rs 136.1 crore, and a 28 per cent increase in FY25, hitting Rs 540 crore. “We are committed to building on this momentum and amplifying brand presence across the length and breadth of the country and touchpoints right from quick commerce to retail outlets,” said Deepak Chhabra, managing director of the company.

  

• Tramontina India sharpens growth play with offline scale-up, quick commerce expansion

  Tramontina India is aggressively expanding its presence through a multi-channel retail strategy, including quick commerce platforms, and local manufacturing. Targeting over $10 million in revenue in its second year, the company aims to shift its sales mix towards e-commerce. With localized production and a focus on the HoReCa segment, Tramontina plans to introduce new categories aligned with India's kitchen ecosystem.

  

• Deconstruct posts 10x revenue growth in FY25; gears up for quick commerce, global push

  Skincare brand Deconstruct sees a big jump in revenue, reaching Rs 130 crore. The company is now EBITDA-profitable. This growth is due to high demand and better marketing. Deconstruct plans to reach Rs 500 crore in revenue by FY26. They are focusing on quick commerce and aim to expand globally. The brand will invest in new products and customer engagement.

  

• Competition Commission issues norms to assess predatory pricing practices

  The Competition Commission of India (CCI) has introduced new regulations in 2025 for determining production costs, enhancing its ability to tackle predatory pricing and deep discounting, particularly in e-commerce. These updated rules, following stakeholder consultations, offer a flexible, sector-agnostic framework for assessing unfair business practices. This move empowers CCI to address complaints against quick commerce and e-commerce entities more effectively.

  

• Frozen Food maker HyFun Foods eyes Rs 100 crore revenue from domestic retail in 2025, bets big on quick commerce

  HyFun Foods, an Indian frozen food manufacturer, is expanding its omnichannel presence across India, targeting over Rs 100 crore in domestic retail revenue by 2025-end. A significant portion of this growth is expected to come from quick commerce channels like Zepto, Swiggy, and Blinkit. “By 2028, we expect 50 per cent of our total consumption to come from the Indian market,” said Haresh Karamchandani, managing director and Group CEO, HyFun Foods, in an interaction with ETRetail.

  

• This Mother’s Day, Ugaoo showcases moms in all forms

  Ugaoo, India's houseplant company, launched its 'Moms In All Forms' campaign for Mother's Day, celebrating diverse expressions of motherhood. The campaign features a brand film questioning traditional mom definitions, highlighting sisters, friends, and mentors as nurturing figures. Ugaoo offers special-edition plant pods for quick delivery via Blinkit, Zepto, and Instamart.

  

• Small brands pick qcomm platforms as impact player

  Regional brands such as Troovy chips, Samyang Ramen noodles, Lucknow Kabaab Hub, Captain Sam’s pizza, Boss burger, Artinci cookies and Feeelings noodles are among those looking for an IPL lift. On average, 130-150 new regional brands get on delivery and quick-commerce platforms every month, though some stay for two-three quarters, depending on how much they are willing to pay as margin fees, executives said.

  

• Reliance’s FMCG arm becomes India’s 8th largest in just 2 years, surpassing Marico

  Reliance’s FMCG arm has swiftly become India’s eighth-largest, clocking Rs 11,500 crore revenue in FY25. Driven by brands like Campa and Independence, it surpassed Marico and Tata Consumer’s India business. With aggressive expansion, rapid product rollouts, and store rationalisation, Reliance Retail continues reshaping India’s consumer goods landscape, including quick commerce ambitions.

  

• FarMart enters Indian packaged food market, bets on quick commerce for growth

  FarMart introduces its packaged food brand, FarMart Pantry, in India. This move follows its Middle East debut. The company will offer staples like atta, rice, and pulses. These products will be available on Blinkit, Zepto, Nature’s Basket and Modern Bazaar. FarMart aims for 50 per cent revenue from quick commerce. The company will focus on supermarkets and premium outlets.

  

• Reliance Retail scaling up quick commerce, to set up dark stores to cover untapped pockets

  Reliance Retail is expanding its quick commerce service after a strong growth in orders. The company plans to open dark stores to reach more customers. JioMart offers under-30-minute delivery, scheduled delivery, and subscription services. Ajio, Reliance's online fashion business, now provides same-day and next-day delivery in 26 cities. Reliance Retail reported strong revenue and profit growth for the financial year.