PHILIP KOTLER

Kotler vs Sharp Debate: How do brands really grow?

This article explores marketing strategies from Philip Kotler and Byron Sharp. Kotler emphasises customer needs and value creation. Sharp focuses on brand availability and penetration. The author suggests building situational salience and distinctive assets. Gaining penetration requires understanding consumer psychology. Loyalty is built through consistent quality and experiences. The author presents a framework for brand growth, blending these insights.

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