OTT PLATFORMS

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• MIB strengthens content regulation for OTT platforms amid public concerns

  The Ministry of Information and Broadcasting (MIB) has issued an advisory to OTT platforms and their self-regulatory bodies, demanding stricter adherence to Indian laws and the Code of Ethics. This action follows growing concerns about obscene and inappropriate content, highlighted by public complaints and events like the "India's Got Latent Controversy." The advisory emphasises age-based content classification, grievance redressal mechanisms, and compliance with laws like the IT Act and POCSO Act, threatening penalties for violations.

  

• Take steps to prevent OTTs from streaming obscene content: NCW

  The National Commission for Women (NCW) has urged the central government to enforce stricter regulations on OTT platforms to prevent the streaming and uploading of obscene content. This follows influencer Ranveer Allahbadia's controversial remarks, which led the NCW to highlight the negative impact such content has on society, particularly women and children.

  

• OTT takes lead over films in January

  The year 2025 sees a significant shift in audience preferences, with big-budget films like "Game Changer" and "Emergency" struggling at the box office. Conversely, OTT platforms shine with successes like "Black Warrant" and "Paatal Lok 2," which offer gripping, well-crafted content. Viewers seek depth and innovation, valuing storytelling over mere spectacle.

  

• Netflix, Amazon, and Google invest big in CDNs to meet growing data demands in India's Tier-2 cities

  Exponential growth in data consumption driven by OTT platforms, ecommerce websites, and government services is prompting companies like Netflix, Amazon, Meta, Google, Cloudflare, and Akamai to invest in content delivery networks in smaller Indian cities, addressing the demand for high-performance CDNs amidst increasing internet penetration and booming digital economy.

  

• 'Big screen still the big draw': Tamil Nadu’s multiplexes steals the show

  Despite the rise of OTT platforms, movie theatres in Tamil Nadu have adapted and persisted. They offer a premium experience, attracting fans for blockbuster releases. Theatres' evolution, affordability, and diverse content maintain their appeal, ensuring their continued relevance in the entertainment landscape.

  

• Blocked 18 OTT platforms for publishing obscene, vulgar content: Govt

  The Indian government blocked 18 online video streaming platforms on March 14, 2024, for distributing obscene and vulgar content, according to Minister of State L Murugan. The action was taken under the 2021 IT Rules, which outline ethical guidelines for digital publishers and empower the government to block content deemed harmful to national interests or public order.

  

• Broadcasting industry opposes inclusion under Telecom Act

  During a TRAI Open House Discussion (OHD), industry stakeholders, including broadcasters and service providers, voiced strong opposition to including broadcasting services under the Telecommunications Act, 2023. They emphasised the need for a separate regulatory framework for content, highlighting concerns over OTT platforms, DTH services, and the convergence of broadcasting and telecom.

  

• MIB urges OTT platforms to curb glamourisation of drug use in content

  In the advisory, the MIB pointed out that certain content on OTT platforms is inadvertently glorifying the use of drugs, with protagonists and other characters depicted consuming substances in a manner that may appear ‘fashionable’ or ‘acceptable’. The MIB urged OTT platforms to voluntarily adhere to these guidelines for the greater public good.

  

• Connected TVs and co-viewing are emerging trends in the Indian SVOD market: Report

  The Ormax SVOD Audience Report: 2024 is a comprehensive deep-dive of Indian SVOD audiences, on aspects such as viewing behaviour, language, formats and genres, customer acquisition and retention drivers and barriers, content sampling triggers, media habits, etc. As per Ormax’s OTT Report released in August this year, India’s digital video audience universe stands at 547.3 million, of which 28 per cent are SVOD audience while the remaining (72 per cent) were AVOD audience.

  

• How Disney+ Hotstar catapulted Dream11 into an industry-leading fantasy gaming brand

  In the latest episode of ‘Above & Beyond’, Vikrant Mudaliar, CMO of Dream11, speaks about the brand’s decade-long association with cricket on Disney+ Hotstar as the cornerstone of the brand’s strategy and leveraging innovative ad formats to drive immersive viewing experiences, enhancing engagement during live sports events.

  

• Sir - Aaj Netflix pe kya dekha?

  This was a question posed to me last week by my driver. This sparked off a chain of thoughts in my head. If OTT indeed is such a great conversational leveller, are we underplaying the massive transformation it has actually brought about.

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