MUMBAI MARATHON

Brands on a runner’s high

With a running event taking place almost every weekend, the market for performance running events has surged in recent years, with some estimates valuing it at ₹2,500–3,000 crore across ticketing and sponsorships. More brands are jumping on the bandwagon, from tech to banking, as running offers something for everyone. With relatively low investment costs, brands are seeing an outsized impact from their running-related initiatives, both in India and abroad. This story explores how running events have evolved into a powerful media vehicle for brands.
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