META

  • kotler vs sharp debate how do brands really grow

    Kotler vs Sharp Debate: How do brands really grow?

    This article explores marketing strategies from Philip Kotler and Byron Sharp. Kotler emphasises customer needs and value creation. Sharp focuses on brand availability and penetration. The author suggests building situational salience and distinctive assets. Gaining penetration requires understanding consumer psychology. Loyalty is built through consistent quality and experiences. The author presents a framework for brand growth, blending these insights.

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    Snap, the parent company of Snapchat, did not provide formal guidance for the second quarter citing economic uncertainty, even as the company's first-quarter revenue exceeded expectations. Revenue grew by 14 per cent to $1.3 billion. Daily active users also increased by 9 per cent to 460 million. Ad revenue for the period rose 9 per cent, primarily driven by direct advertising.

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  • Instagram co-founder Kevin Systrom testified that Meta starved Instagram of resources post-acquisition

    Instagram co-founder Kevin Systrom testified that Meta starved Instagram of resources post-acquisition due to Mark Zuckerberg's fear of its success. Systrom supported the US government's claim that Meta strategically acquired Instagram to eliminate competition. He contradicted Zuckerberg's claim of significant investment, stating Instagram was understaffed despite its rapid growth and revenue generation.

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  • French media companies sue Meta over business practices

    A group of 67 French media companies, including TF1 and France TV, is suing Meta in Paris over alleged illegal digital advertising practices. They accuse Meta of abusing its market dominance through massive personal data collection. This adds to Meta's mounting legal troubles across Europe over competition and data privacy issues.

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  • Mark Zuckerberg prefers Instagram and X for influencers over his own Facebook

    Internal communications reveal Mark Zuckerberg's concerns about Facebook's future. He feels Facebook's 'friending' model is outdated. Zuckerberg prefers following influencers on Instagram and X. He worries about Facebook's cultural relevance among younger users. The company is discussing how to adapt Facebook to modern social media trends. Meta depends on Facebook for its overall success.

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    In 2018, Mark Zuckerberg foresaw potential regulatory challenges, including a possible breakup of Facebook, now Meta. Despite this, he expressed optimism, suggesting that companies often thrive post-split due to reduced 'strategy tax,' according to FTC-presented emails. The FTC is pursuing antitrust action, aiming to separate Instagram and WhatsApp from Meta, alleging an unlawful monopoly.

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  • Meta to start using Europeans' data for AI training May 27

    Meta plans to utilize public posts and comments from European users to train its generative AI models, starting May 27. This includes content from Facebook, Instagram, and Threads, excluding WhatsApp private messages. Users can opt out of this data-mining project, though Meta may still process information from publicly shared images or mentions.

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    As Canada approaches its election, Meta's news ban continues to reshape the information landscape. Voters are increasingly exposed to political content through online creators and influencers, bypassing traditional news outlets. This shift raises concerns about echo chambers and the potential for a less informed electorate, as nuanced reporting struggles to compete with hyper-partisan content.

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  • Why the US government wants to break up Meta

    Back in 2020, the FTC sued Meta (then known as Facebook), arguing that it had illegally maintained monopoly power by acquiring competitors before they could grow. Meta has strongly denied the allegations. Its lawyers argue that the FTC approved the Instagram and WhatsApp deals more than a decade ago, and trying to undo them now is both legally shaky and bad for business.

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