INDIAN PREMIER LEAGUE

  • celebrity presence in ipl 18 ads drops 13 tam sports

    Celebrity presence in IPL 18 ads drops 13%: TAM Sports

    During the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared to the previous season. While film actors and sports personalities remained dominant, their overall share shifted as advertisers explored diversification. Shah Rukh Khan continued to be the top celebrity endorser, although his ad volume share declined.

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