BRAND VALUE

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• Grapes Worldwide enters international market

  The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, the agency stated in a press release.

  

• Olympics stars see raise in brand value, get multiple advertising deals

  Indian Olympics medalists Neeraj Chopra and Manu Bhaker are experiencing a surge in brand value as companies seek to leverage their popularity and reach a wider audience. Neeraj's brand value has increased by 40-50% post his silver medal win, while Manu has raised her endorsement fees six to seven times. Other athletes like P R Sreejesh, Lakshya Sen, and Arjun Babuta are also attracting increased interest from companies.

  

• Post-Paris adrenaline rush: Neeraj, Manu strike gold with brand deals

  India's Olympics stars Neeraj Chopra and Manu Bhaker saw significant increases in their brand values post their Paris successes. Chopra's value rose 40-50%, with new deals underway across varied sectors. Bhaker's endorsement fees surged 6-7 times, drawing major brand interest. Similarly, interest in athletes Sreejesh, Sen, and Babuta increased post their performances.

  

• Seven stops to soft power

  Despite being the fifth-largest economy in the world, India has just one brand in the Brand Finance 100 Global Valuable Brands 2024 list -- Brand Tata at No 64, which is valued at $28.7 billion. Shouldn’t a country of India’s size and ambitions have more global brands? Shiv Shivakumar, ex-chairman of PepsiCo India, says that with India’s rise on the world stage, the time is ripe to build global brands that can have a multiplier effect.

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• Virat Kohli surpasses Shah Rukh Khan, Ranveer Singh to become the most valued...

  Indian cricket icon Virat Kohli has become India's most valued celebrity, surpassing Bollywood stars Shah Rukh Khan and Ranveer Singh. According to the Indian Express, Kohli's brand value surged by 29% to $227.9 million. The report highlights a 14.2% increase in brand endorsements among the top 20 celebrities. Kohli leads with $227.9 million, followed by Ranveer Singh at $203.1 million, Shah Rukh Khan at $120.7 million, Akshay Kumar at $111.7 million, and Alia Bhatt at $101.1 million.

  

• T20 World Cup triumph sends Indian players' valuation soaring

  The commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players like Hardik Pandya, Jasprit Bumrah, and Surya Kumar Yadav are set to see a significant increase in their market valuation.

  

• Virat Kohli reclaims top spot with brand value of nearly USD 228 million: Report

  The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at USD 1.9 billion in 2023, an 18 per cent jump from the previous year.

  

• Game, Tech, Match

  From TCS to Infosys, Indian IT services companies are getting more and more involved in sports, not just to boost their revenues, but also their reputation and brand. In fact, many of the world’s largest tech companies have a link with sports — be it in the form of media rights, esports, sponsorships or other avenues. Romita Majumdar explores how these tech majors are putting a new spin on sports sponsorships and fan engagement to build brand awareness.

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• Kartik Aaryan's brand empire is ruling the ad world

  Kartik Aaryan has emerged as a dominant force in both Bollywood and the advertising world, leveraging his successful film career and charismatic persona to become a sought-after brand ambassador. With a string of blockbuster films and a relatable on-screen presence, Aaryan's brand value has soared, attracting a diverse range of endorsements.

  

• The biases that drive consumer decisions

  Brands that seek to grow and motivate pull purchases must operate within this intricate web of logic and feeling. The author says that rather than obsessively focusing on functional product attributes, they should focus on crafting an identity and experience that taps into a consumer’s evolutionary wiring.

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• Accenture, TCS, Infosys rise in brand value among IT firms

  Steered by steady investments in AI-readiness and a commitment to sustainability, TCS’ brand value has surged to USD 19.2 billion from USD 17.2 billion in 2023, a strong growth of 11.5 per cent YoY. The incremental USD 2 billion growth is the highest absolute growth posted among the Top 25 leading IT firms in the world.