AUTHENTICITY IN MARKETING

The rise of the Digital Vegan: Why celebrity endorsements are losing their shine

Digital Vegans are the users who scroll past the ads, skip the sponsored posts, and seek out brands through word-of-mouth, subcultures, and long-form storytelling. They're the ones watching explainer videos at 2 AM, reading Reddit threads, and trusting micro-creators over macro-influencers. They don't want the polished pitch - they want the process, the product, and the person behind it.