ADVERTISING INDUSTRY

More in ADVERTISING INDUSTRY

• Cartelisation in Ad World? CCI Doing Fact Check

  The CCI is investigating top media agencies for potential cartelisation, scrutinizing their interactions with broadcasters. The probe aims to uncover if media agencies secured clients through preferential deals, potentially breaching competition laws, and leading to substantial penalties and increased regulatory oversight. At the heart of the CCI investigation lies a critical question: Are media agencies secretly joining forces with broadcasters to manipulate the market?

  

• How COVID forced ad film makers to rediscover their soul – BE Saal Baad

  It's five years since the initial COVID-19 lockdowns began on 17 March 2020. While most people stayed indoors and binged on entertainment content, one industry that was caught unawares was the business of advertising filmmaking. How did the business emerge from this unprecedented period—and did the business use this as a use to implement changes were long overdue?

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• The agency paradox

  Time in advertising agencies seems to move five times faster than in traditional corporate setups, fostering a transient mindset among junior staff. This industry paradoxically promotes both self-praise and reinvention, cycling through disillusionment and passion. Despite its flaws, the sector thrives on creative impact, temporary respite from monotony, and delivering results.

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• Kalpesh Patankar joins VML as group chief creative officer, India

  VML appoints Kalpesh Patankar as group chief creative officer, India, bringing his nearly two decades of experience to the role. Patankar has a legacy of transforming agencies into creative powerhouses and is expected to drive the agency's growth. Reporting to Debbi Vandeven and Babita Baruah, he will lead the India creative team from the Mumbai office.

  

• Shares in ad group WPP plunge on China weakness and US uncertainty

  WPP's revenue and profit are expected to remain flat due to weak markets in China and uncertainties in the U.S. Shares fell to a four-year low after a 1% drop in organic revenue, missing forecasts. CEO Mark Read sees potential growth from advertising on Elon Musk's X platform, despite tough market conditions.

  

• Group M is worth more on its own than the whole of WPP: Martin Sorrell

  At the inaugural of ETBrandEquity's Media and Entertainment Summit 2025, Sir Martin Sorrell, an advertising industry veteran, explores how to reinvigorate creativity and financial prosperity in advertising amid the digital age. He discusses the USD 1 trillion annual advertising spend, the dominance of digital platforms, the rise of AI in enhancing creativity and the challenges traditional agencies face in adapting to new technologies.

  

• Dr Agarwals TVC makes Sachin Tendulkar and Glenn McGrath see eye to eye

  Dr. Agarwals Eye Hospital launched a TV commercial starring cricket legends Sachin Tendulkar and Glenn McGrath to promote regular eye check-ups. The ad highlights a iconic cricket moment to stress the importance of eye health. By blending humor and nostalgia, the campaign aims to encourage proactive eye care and routine examinations.

  

• Indian ad market poised to touch Rs 1.07 lakh crore in 2025: Dentsu

  The Indian advertising industry is set for robust growth, with a projected market size of Rs 1,07,664 crore by 2025 and Rs 1,15,460 crore by 2026. Key drivers include election ad spending, major sporting events, and increased digital investments. Rural markets are increasingly influencing industry strategies.

  

• Print AdEx grows 5% in 2024; overall AdEx expected to grow 11% in 2025: Report

  Print advertising expenditure in India surpassed pre-Covid levels, growing by 5% to Rs 20,272 crore in 2024, with an anticipated 7% growth in 2025. The Pitch Madison Advertising Report indicates print will reach Rs 21,691 crore with an 18% share.

  

• Schbang appoints Dipshika Ravi as NCD, digital

  Schbang appoints Dipshika Ravi as National Creative Director, West & North for its digital function. With 17 years in advertising, Ravi will lead Schbang's creative vision, crafting innovative campaigns for major brands. She previously worked at Creativeland Asia and iProspect and brings extensive experience and numerous industry accolades to her new role.

  

• Media veteran Bhaskar Das Passes Away

  Dr Bhaskar Das, a prominent figure in India's media industry, has passed away. He had a distinguished career at BCCL, the owner of Times of India, The Economic Times among others, driving significant financial growth. Known for his visionary leadership, Das also contributed to academics as a professor and mentor. His legacy of excellence and commitment will continue to inspire future leaders.