Bharti AXA Life Insurance appoints Archit Shankar as marketing and corp comm head

Bharti AXA Life Insurance has announced the appointment of Archit Shankar as its new head of marketing and corporate communication.

Shankar will be accountable for bolstering marketing strategies, amplifying digital customer acquisition, optimising channel marketing, safeguarding consumer rights, and elevating public relations initiatives.

He has over 16 years of experience in brand building within the health insurance and online education sectors.

The marketing professional has held key positions at Kantar, Max Bupa Health Insurance, and NIIT.

At NIIT, he modified the strategic placement of the brand, adapted the marketing support at both local and national levels, and enhanced the strategy for acquiring customers through digital means in order to facilitate expansion.

A postgraduate diploma in marketing and HR from International Management Institute (IMI), New Delhi, Shankar brings a comprehensive skill set to drive the company's marketing initiatives with a specialised focus on brand strategy, performance marketing, and growth marketing.

Nitin Mehta, chief customer officer and head – marketing, digital and online sales, Bharti AXA Life, said, “We are thrilled to welcome Archit to our team as Head of Marketing and Corporate Communication. We believe that his profound background and expertise in marketing strategy will be invaluable as we continue to pursue our growth plans. Given our goals for the company, we are confident that he will play a pivotal role in aiding us to achieve our objectives.”

“The Indian life insurance sector is poised for substantial expansion and Bharti AXA Life is resolute in its commitment to be an integral part of this growth trajectory. I'm looking forward to working with the team in strengthening the brand's expansion goals and maximizing new growth avenues,” said Shankar.