OLX auto goes the extra mile to lure car sales

Automobile segment OLX Autos has launched the fifth film as part of their brand campaign “OLXtraaa”.

The ‘OLXtraaa brand campaign is single-mindedly focussed upon the “Olxtraaa price” provided by OLX Autos and other benefits that include free-home inspection, instant payment, and hassle-free RC transfer.

This film depicts a brother and sister duo talking on a video call and discussing the selling price for her car when Sharman Joshi suddenly appears and offers her a significantly higher ‘OLXtraaa’ price which is a pleasant surprise for her.

All five films of the campaign have been a perfect mix of satire and quirkiness supported by upbeat music to make them more visually appealing.

Sharman Joshi, in the garb of an OLX Autos representative, enters each film in a completely unpredictable manner and adds a comic touch to the situation.