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How Marcel plans to excel in the age of AI
How Youri Guerassimov maintains the fine balance of artistry and commerce? This edition of the Economic Times Brand Equity’s Digital Cover features the CEO and chief creative officer of Publicis Groupe’s, Marcel, that has won many coveted awards for creativity in advertising
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When your car is another portal
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Mark Read to retire as WPP CEO
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Retargeting needs a creative reboot
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Podcasting for Authenticity?
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Agentified shopping: Where AI delivers before you even ask
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Simplicity can be your key differentiator in AI marketing
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AI, the new shoulder to cry on. And it doesn't get tired.
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Generative Artificial Intelligence and the Future of Marketing
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Tata Motors to invest up to Rs 35,000 crore in passenger vehicle business in 5 years
Tata Motors plans to invest ₹33,000-35,000 crore in its passenger vehicle business, including EVs, over the next five years, aiming to launch 30 models by the decade's end. The company targets a 16% PV market share by FY27, increasing to 18-20% by FY30, with EVs comprising a significant portion of sales.
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Apple Intelligence gets new capabilities across devices at WWDC 2025
Apple has revealed its new Apple Intelligence features for its devices. The announcement was made at the WWDC25 event. Developers can now access Apple Intelligence for their apps. Live Translation is a key feature in Messages and phone calls. Shortcuts can use Apple Intelligence directly. These features will be available this fall. More languages will be supported by year's end.
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Sam Altman’s eye-scanning identification tech expands to UK
The spherical Orbs will be at dedicated premises in shopping malls and on high streets, said Damien Kieran, chief legal and privacy officer at Tools for Humanity. Later, the company plans to partner with major retailers to provide self-serve Orbs that people can use as they would an ATM, Kieran added.
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Warner Bros Discovery shares surge 8% after it announces splitting streaming from cable TV
Warner Bros Discovery plans a split into two companies. One will focus on studios and streaming, including HBO Max. The other will manage cable networks like CNN. David Zaslav will lead the streaming division. The split aims to improve competition in the evolving media landscape. The company expects the separation to complete by mid-2026.
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Kitkat gives GenZ a break from decision-making
Nestle Kitkat introduces 'Kitkat Snap to Decide,' a campaign featuring Jackie Shroff, designed to alleviate decision fatigue, especially among Gen Z. Gopichandar Jagatheesan highlights the campaign's aim to transform everyday dilemmas into light-hearted moments. By snapping a Kitkat, consumers can playfully break free from overthinking and embrace spontaneity, as digital creators further amplify this message.
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Apple brings Visual Intelligence updates, takes on Google's s ‘Circle to Search’
Apple enhances its Visual Intelligence feature. It is part of Apple Intelligence. The update brings Google's 'Circle to Search' like functionality. Users can now search directly from any screen. The system suggests adding events to the calendar. It automatically fills in details. This feature will be available on iPhone 15 Pro and later models. The update will be in English.
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T-Mobile US boss set to leave post early: Report
Handelsblatt reported Mike Sievert, who has headed the mobile operator since 2020, wanted to take a break and that Chief Operating Officer Srini Gopalan, until recently head of Deutsche Telekom's Germany business, was a leading candidate to succeed him. T-Mobile U.S. customer growth fell short of expectations at the beginning of the year due to an intensified price war. The subsidiary nonetheless aims to win 5.5 to 6 million new users by 2025.
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Alcatel re-enters India, bets big on high-growth sub-₹30,000 segment
He said India remains one of the world’s largest and most dynamic smartphone markets, with a massive base of users ready to upgrade from older devices. “There's a strong appetite for fresh designs, new innovations, better cleaner software experiences where many current players fall short. We see that as a clear opportunity.”
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The rise of the Digital Vegan: Why celebrity endorsements are losing their shine
Digital Vegans are the users who scroll past the ads, skip the sponsored posts, and seek out brands through word-of-mouth, subcultures, and long-form storytelling. They're the ones watching explainer videos at 2 AM, reading Reddit threads, and trusting micro-creators over macro-influencers. They don't want the polished pitch - they want the process, the product, and the person behind it.
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Apple WWDC 2025 event to put focus on ‘existential risk’ of AI struggles
The conference marks the one-year anniversary of the introduction of Apple Intelligence, which sparked an initial wave of optimism that the AI features it unveiled would prompt consumers to upgrade their iPhones in droves. The iPhone maker’s WWDC event kicks off Monday and isn’t expected to feature much in the way of major AI releases
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Perplexity Labs can draft 98-99% of an IPO prospectus: CEO Aravind Srinivas
Speaking at a Cisco event, Solomon said drafting the pre-IPO papers for a company used to take a six-person team and two weeks to create, but AI can do this in mere minutes, he said, and with 95% accuracy. He said, as quoted by a report by Financial Times, the last 5% "now matters because the rest is now a commodity".
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Ranveer Singh joins McDonald’s India (North and East) as brand ambassador
The brand stated that Singh's vibrant energy, cultural relevance and deep connection with young audiences make him a natural fit for a brand that’s all about fun, flavour and fan love across generations.
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ITC’s growth recipe for food business is about strategic takeovers
ITC Foods is strategically acquiring companies like Yoga Bar and 24 Mantra Organic to accelerate expansion and tap into the growing demand for healthier and premium food options. This approach aligns with ITC's 'ITC Next' strategy, emphasizing value-accretive acquisitions as a key growth driver.
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Rednote joins wave of Chinese firms releasing open-source AI models
Open sourcing allows Chinese companies to demonstrate their technological capabilities, build developer communities and spread influence globally at a time when the US has sought to stymie China's tech progress with export restrictions on advanced semiconductors. Rednote's model, called dots.llm1, is available for download on developer platform Hugging Face. A company technical paper describing it was uploaded on Friday.
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Former JioStar executive Ferzad Palia joins upGrad as CEO-D2C business
With over 25 years of industry experience, Palia most recently served as senior executive vice president at JioStar (formerly Viacom18), where he played a key role in the rise of JioCinema as one of India’s largest streaming platforms.
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OpenAI's annualised revenue hits $10 billion, up from $5.5 billion in December 2024
The $10 billion figure excludes licensing revenue from OpenAI-backer Microsoft and large one-time deals. This topline print means OpenAI is on track to achieve its revenue target of $12.7 billion in 2025, which it had shared with investors earlier.
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Everything Apple announced at its annual developer conference
At its annual Worldwide Developers Conference, the company also said it would open up the underlying technology it uses for Apple Intelligence to developers.
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Swiss cosmetics brand Cellcosmet says it's time to enter India market
Tancrede Amacker, CEO of Swiss cosmetics firm Cellcosmet on Monday showed clear intent that he wishes to enter India market.
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Good scope to increase exports from India: Bata
"We mainly export leather shoes from India...it's in millions...scope and potential is there (to increase that)," Bata Brands SA CEO Sandeep Kataria said, adding that India will be "our second largest" hub for sourcing.
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Hardeep Brar bids adieu to Kia India
During his tenure, Kia India crossed the one million cumulative sales mark and consistently ranked among the top five carmakers in the Indian market.