Meesho is growing its personal care offerings. The e-commerce platform has added major brands. Procter & Gamble, Hindustan Unilever, and Himalaya are now available. This move targets increasing demand in smaller Indian cities. Meesho's 'Mall' saw significant shopper growth. The platform also reported increases in GMV and monthly active users. Other brands joined Meesho last year.
After building a strong digital-first brand, Zouk is now turning its focus to exclusive brand outlets (EBOs), premium product launches, and a strategic global foray, co-founder and COO Pradeep Krishnakumar said in an interview with ETRetail. “We’ve built a strong digital foundation, but we’ve always believed Zouk is a brand consumers want to touch and feel,” he said. “That’s where offline retail becomes critical.”
Quick commerce in India is expanding beyond groceries to include electronics, driven by demand for fast delivery. While convenient for accessories and impulse buys, premium electronics require trust, in-store experiences, and financing options. A hybrid model blending online convenience with offline support is emerging, prioritizing both speed and customer needs for high-value tech purchases.
ARKS, Ranbir Kapoor's lifestyle brand, is expanding. It targets Rs 100 crore revenue within three years. Starting with sneakers, ARKS now offers apparel for men and women. Perfumes are the next category. Online sales are strong. More stores are planned, starting with Delhi. Bangalore, Hyderabad and Pune are also on the radar. The brand aims for profitability in 3-4 years.
Suta, the D2C fashion brand known for sarees, is expanding into menswear, kidswear, and jewellery, alongside new womenswear lines. With a planned Rs 50 lakh investment, Suta aims to double manufacturing at its Jharkhand unit to 12,000 units monthly. The brand is also increasing its offline presence from 16 to 26 stores, including new mall locations.
Nat Habit, a D2C beauty and personal care brand, has appointed Kushal Gupta as its Chief Retail Officer to spearhead offline expansion. With over 20 years of FMCG experience, Gupta will focus on building national retail infrastructure and penetrating Tier 2 and 3 markets. This strategic move aims to strengthen the brand's omnichannel presence and drive retail-led revenue growth.
SuperYou, co-founded by Ranveer Singh, has launched multigrain protein chips, expanding its presence in India's functional foods market. Building on the success of its Protein Wafer Bars, the company aims to reach ₹500 crore revenue within five years.
Rhea Chakraborty and Showik Chakraborty are expanding their streetwear brand, ‘Chapter 2,’ with plans to launch 10-15 outlets in the next year, focusing on non-metro cities like Jaipur and Bhopal. Following the opening of their first retail store in Mumbai, the brand aims to create experience centers with coffee corners and DIY sections.
Miraggio, a fashion handbag and accessories brand, has secured Rs 55 crore in Series A funding to fuel its expansion plans. The company aims to open 15-20 experiential stores in the next two years and further expand to 40-50 stores in tier-1 and tier-2 cities over the next four to five years.
Sneaker label Gully Labs, known for its Royal Enfield collaboration, targets Rs 100 crore revenue by FY28. Currently, the brand is projecting Rs 15 crore revenue for this fiscal year. Gully Labs intends to enhance marketing and expand its online and offline presence. Expansion plans include multi-brand outlets in Hyderabad, Kolkata, and Delhi.
Twiddles, the clean-label snacking brand co-founded by Yuvraj Singh, has joined forces with Barista Coffee to introduce a co-branded snack range in 470 outlets across India. The Twiddles x Barista range features multigrain bars, energy bites, and nut mixes, developed through collaborative R&D to complement Barista's beverages and meet the demand for healthier options.
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