News From ETOnline

Join the community of 2M+ industry professionals

Subscribe to our Daily Newsletter

By continuing you agree to our Privacy Policy & Terms & Conditions

Scan to download App

Download ETBrandEquity App for Realtime updates of content you follow

  • Seamless reading experience
  • Save your favourite articles
Advertisement

More from ETOnline

  • Asian underdog & global biggies hit accelerator when Musk dodges desi market challenge

    Vietnam’s Vingroup is entering India’s growing EV market through its arm VinFast, just as Tesla, after years of delay, prepares for its India launch. VinFast plans to open an assembly plant in India by June, backed by a $2 billion investment in Tamil Nadu. Although VinFast doesn’t see Tesla or BYD as direct competitors, India’s crowded EV space—with players like Maruti Suzuki, BYD, Hyundai, and MG Motors—poses challenges.

    asian underdog global biggies hit accelerator when musk dodges desi market challenge
  • Fizz meets feeling in the cola choice Gen Z is making

    Coca-Cola is currently winning the hearts of India's Gen Z, surpassing Pepsi in emotional connection, according to the ET Snapchat Gen Z Index. The study highlights Coca-Cola's success in building trust, excitement, and brand love among young consumers. While both brands have visibility, Coca-Cola's authentic and emotionally resonant messaging gives it an edge in fostering loyalty with this generation.

    fizz meets feeling in the cola choice gen z is making
  • Amul’s new liquid infant formula sparks backlash from activists for alleged IMS Act violation

    Amul faces criticism from public health activists for allegedly violating the Infant Milk Substitutes (IMS) Act with its new liquid infant formula. The activists have filed complaints, arguing that the product's launch and marketing promote breastmilk substitutes, which is prohibited. Amul defends its product as compliant with the IMS Act, but concerns persist regarding promotion and packaging.

    amul s new liquid infant formula sparks backlash from activists for alleged ims act violation
  • WhatsApp’s new feature: Users may soon be able to logout without losing chats

    WhatsApp is developing a logout feature, discovered in a recent beta update, that will allow users to temporarily leave the app without deleting their accounts or chat history. This new option will provide users with greater control over their app usage, making it easier to take digital breaks or manage multiple accounts.

    whatsapp s new feature users may soon be able to logout without losing chats
  • Gen Z’s verdict on India’s progress is mixed. Are we listening?

    The ET Snapchat Gen Z Index reveals that young Indians, while acknowledging improvements in cleanliness, express significant concerns about worsening unemployment, price rise, and pollution. A majority feel economic pressures and environmental decline are escalating. Issues like corruption and safety remain persistent anxieties, highlighting Gen Z's demand for comprehensive reforms and greater accountability from public institutions.

    gen z s verdict on india s progress is mixed are we listening
  • Trump Tariffs impact: Which brands are raising prices in US

    Donald Trump's tariffs are poised to inflate prices on everyday goods, impacting American consumers. Major retailers like Walmart and Mattel have already announced price increases, citing the impossibility of absorbing tariff costs. Electronics, clothing, and even cars from companies like Ford and Subaru are expected to become more expensive as businesses pass on the burden of these import taxes.

    trump tariffs impact which brands are raising prices in us
  • Apple’s India math: Why Trump’s tariff may not dent the iPhone’s desi future, explained

    Despite potential tariffs, Apple is increasing its iPhone production in India due to significantly lower labor costs compared to the U.S. Even with a 25 per cent import duty, Indian assembly remains far more economical. Foxconn's massive investment in India, supported by government incentives, solidifies India's position as a key manufacturing hub for Apple, potentially surpassing China.

    apple s india math why trump s tariff may not dent the iphone s desi future explained
  • UK newspaper The Telegraph set for US ownership

    RedBird Capital Partners, a US investment group, will acquire The Telegraph Media Group for £500 million. This deal concludes a two-year sale process. The previous UK government intervened due to concerns about press freedom. RedBird aims to invest in digital operations and expand The Telegraph internationally.

    uk newspaper the telegraph set for us ownership
Advertisement